J.C. suggested a large emphasis on information technology and demographics research in order to drive targeted advertising through existing channels within the communities. Specifically Grindr, Scruff, and the already large Facebook presence of the organization. He has had great success with similar events in the past using demographics-targeted Facebook posts in the past.
He also suggested polling people at the door at each event to see what ZIP code they are coming from and whether they are white or non-white. This would allow much better information about where people are already already coming from. Maybe some large percentage of the existing customers are coming from a particular area, and throwing a party there would be an automatic success, “Maybe a hundred people come from Oakland to every party and you just don’t know it yet.”
J.C. also made the same argument K.A. did; that events need to be held in the communities, rather than just in San Francisco. This will establish trust with these communities which will make people feel more comfortable coming to the larger events in San Francisco.
J.C also noted helpfully that all the recent party themes have been white-culture related holidays. He suggested that we could do parties themed on holidays from other cultures which still fit with the overall aesthetic theme of the organization. For example; Dia De Los Muertos or Sun Ra themes. These could also introduce different musical cultures into the events and organization while making people from these cultures feel more comfortable at the events.
J.C. is a prominent member of the leather community, and suggested collaboration with leaders there. They are already a historically diverse and sex-positive group which is established not only in San Francisco, but throughout the bay-area communities with more diverse demographics as well as across the world in cities which have already addressed these issues.