What unique benefits does this company/product deliver and who are your 1,000 true fans? How can I turn my casual fans into die-hard fans?

“Focus on what fucking matters and let the rest follow.”

These are the fundamental questions he asks through his three rules of branding. This is a really great episode about differentiating and the value of ignoring branding. There is a lot of practical, tactical information.

I will revisit this episode many times.

Oddly, I was not able to find this episode on his website, but I did find it on Player.fm.