I have owned this company for 15 years since I started it at age 14. My strategy has always been to accept essentially any work. I want to narrow my focus and think more strategically. Different types of gigs come with enormously different amounts of work, reward, and prestige.
I’m done with schools. These are stressful jobs which don’t pay well. I may outsource this to a contractor in order to continue to leverage that segment, but I don’t want to work school gigs anymore. The kids are always mean, and I spend all my time mediating between the opposite wants of kids and their parents. It’s not worth it.
I want to focus primarily on two weekly residencies at dive bars. I want to set up an 80s dance party which benefits a worthy cause, as well as a weekly hard techno night (In the Berghain sense) which more closely resembles San Francisco’s underground sex party scene. This is a very complex and challenging pair of weekly events which should prove a very challenging and engaging project. Currently I am looking at Wednesday and Thursday nights but I do not have venues in mind yet.
Weddings are a very high ticket gig which is also a high stress gig. It’s worth it, and I really should be doing more of these. I usually gross about $1k/gig. Stress is no excuse for ignoring such a lucrative market segment.
Third, I want to expand my probono work. I have some of the best sound equipment in the world, and I can literally give a mic to worthy groups in need.
My first goal is to make $200/week in revenue from these two weekly diverbar events.
My second goal is to do one wedding a month at that $1k price.
These two goals make up $1800/month in revenue. This is just shy of half of my overall monthly revenue goal for the open revenue project. In order to fulfil my overall goal that each of three project should supply at least 20% of an overall revenue of $4,000, this means I should have two other projects grossing at least $800 each. This still leaves me $600 shy of the $4,000 goal.